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Celebrity Connections is dedicated to making that impression
last. Our agency is adept at finding the right celebrities for your cause,
bringing relevant corporate partners to the table, and maximizing your
media potential. We go beyond just finding a “name.” We use
a detailed three-step process to help your organization identify and leverage
the perfect celebrity spokesman for your needs. |
1.
RESEARCH & MATCH
We search the spectrum of celebrities to identify a group of finalists
which can best represent your organization and its goals. Through our
national connections, we initiate a dialogue with each celebrity to assess
their interest and availability. We will support your organization through
the process of selecting an individual who can elevate the perception
of your message and add value and character to your organization.
2. MESSAGE
Just as important as identifying the right spokesperson, is developing
the messages that he or she will convey. Our services include web/graphic
design, copy writing, consulting and audio/video/print production. Our
creativity is aimed at developing distinct, memorable messaging that connects
your organization’s current mission to the celebrity campaign.
3. MARKET
Finding a match and a message that speaks to your audience is only half
of the process; now you must make sure your target audience hears the
message. By using a range of marketing tactics, including television/radio/print,
corporate outreach programs for fundraising, grass roots campaign, and
“viral marketing”, we are able to disseminate your message
through the most appropriate and advantageous channels. Leveraging appearances
– knowing how, when, and where to gain the maximum exposure from
your celebrity – is critical.
So whether you just need help identifying a celebrity, or you want ongoing
planning and advice, Celebrity Connections has the resources to help your
organization truly profit from the power of celebrity – at a cost
which fits your budget. |